Great design fails when it breaks mental models.
19.05.25
Here’s something odd in LinkedIn:
If you schedule a post for later, there’s no obvious way to access it afterward. No “Scheduled Posts” tab. No visible shortcut. No contextual entry point.
If you want to edit that post?
You have to click “Start a new post”, then pretend you’ll schedule a new one (click on the clock/calendar icon), and only then a tiny link appears: “View all scheduled posts.”
That’s where edit/delete options live.
This is a mismatch between the way the system is structured… and the way people expect to interact with it. The platform treats a scheduled post as part of the “create” flow—but most users think of it as a standalone object they should be able to manage directly.
The system knows exactly where the post is. But the user doesn’t—even though it’s their post.
What’s the lesson?
Don’t force users to reverse-engineer your logic.
Model your interface on their mental map—not just your backend structure.
Good UX isn’t just about functionality.
It’s about clarity and findability that create predictability.
Because if I need to “fake” creating a new post just to manage an old one—
that’s a sign something’s off.
Design for how people think—not just how the system works.
Written by Matija Vojvodic
19.05.25
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Matija Vojvodic