Matija Vojvodic
Award-winning product designer and mentor crafting scalable design systems, user-centered solutions, and streamlined processes that drive client conversion, retention, and measurable business growth.

Selected Work
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How I approach projects from start to finish
01
Review of current state
Gather and analyse current design and development data, support tickets, to understand current user behaviour. Map and analyse key user flows to indenfiy key pain points. Analyse competitors to identify opportunities, strengths, and areas for improvement. Deliverables are design research moodboards highlighting observations and opportunities, summary of research findings, insights, and recommendations for improvement.
02
UX research
I conduct user research to gather futher insights into user needs and behaviors. Deliverables are research plan document detailing methodologies, participant criteria, timelines, and interview guides. After research I document insights, themes, and recommendations for design solutions.
03
Data flow & Information architecture
By mapping out data flows and organizing information hierarchically, I create frameworks that balance user needs with business objectives. Deliverables are well-defined information hierarchy that optimizes content organization for usability and discoverability and data flow diagrams that illustrate how information moves through the system, supporting seamless user interactions.
04
Priority guides
I develop user-centric priority guides to align solutions with user needs. Deliverables are priority guides highlighting user stories based on research findings and validation summary reflecting changes made to user stories after testing.
05
Lo-Fi wireframes
Based on priority guides, I create initial sketches to validate early ideas and test them to gather feedback on functionality. Deliverables are ideation sketches and usability insights from testing sessions.
06
Mid-Fi prototypes
I refine layouts, hierarchy, and functionality through interactive prototypes. I test mid-fidelity designs with users for further refinement (based on project size and timeline). Deliverables are mid-fi wireframes showcasing improved structure and user testing feedback summarizing key insights.
07
Design system review
WIth use of predefined design system decision tree I review if new feature is with alignment with current design system or there are new patterns that have emerged. Deliverables are updated design system components and updated design system documentation.
08
Hi-Fi prototype
I create polished high fidelity prototype with for final implementation, that goest into testing and validation with users and stakeholders to ensure usability before handoff. Deliverables: Finalized hi-fi designs incorporating feedback.
09
Design Handover
I provide a comprehensive handover package with final prototype, docuemtation covering edge cases andinteraction guidelines for a seamless development plus marketing materials for marketing team that would be used in newsletter, website update, promotion.
Blog
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