Matija Vojvodic

TM

Matija

Matija

Matija

Matija

Vojvodic

Vojvodic

Vojvodic

Vojvodic

Award-winning product designer and mentor crafting scalable design systems, user-centered solutions, and streamlined processes that drive client conversion, retention, and measurable business growth.

About Me

About Me

Product design & strategy that scales SaaS and AI startups. I help early and growth-stage teams turn complex ideas into clear, scalable products.


With 7+ years of experience spanning UI design, UX strategy, and design systems, I specialize in clarity-first (“fatigue-friendly”) design that reduces cognitive load, accelerates onboarding, and drives product adoption.


I use user mental model–driven architecture to ensure designs align with business goals and user needs. My scalable design and documentation process helps teams move fast without sacrificing quality.

Product design & strategy that scales SaaS and AI startups. I help early and growth-stage teams turn complex ideas into clear, scalable products.


With 7+ years of experience spanning UI design, UX strategy, and design systems, I specialize in clarity-first (“fatigue-friendly”) design that reduces cognitive load, accelerates onboarding, and drives product adoption.


I use user mental model–driven architecture to ensure designs align with business goals and user needs. My scalable design and documentation process helps teams move fast without sacrificing quality.

How I approach projects from start to finish

01

Review of current state

Gather and analyse current design and development data, support tickets, to understand current user behaviour. Map and analyse key user flows to indenfiy key pain points. Analyse competitors to identify opportunities, strengths, and areas for improvement. Deliverables are design research moodboards highlighting observations and opportunities, summary of research findings, insights, and recommendations for improvement.

01

Review of current state

Gather and analyse current design and development data, support tickets, to understand current user behaviour. Map and analyse key user flows to indenfiy key pain points. Analyse competitors to identify opportunities, strengths, and areas for improvement. Deliverables are design research moodboards highlighting observations and opportunities, summary of research findings, insights, and recommendations for improvement.

01

Review of current state

Gather and analyse current design and development data, support tickets, to understand current user behaviour. Map and analyse key user flows to indenfiy key pain points. Analyse competitors to identify opportunities, strengths, and areas for improvement. Deliverables are design research moodboards highlighting observations and opportunities, summary of research findings, insights, and recommendations for improvement.

02

UX research

I conduct user research to gather futher insights into user needs and behaviors. Deliverables are research plan document detailing methodologies, participant criteria, timelines, and interview guides. After research I document insights, themes, and recommendations for design solutions.

02

UX research

I conduct user research to gather futher insights into user needs and behaviors. Deliverables are research plan document detailing methodologies, participant criteria, timelines, and interview guides. After research I document insights, themes, and recommendations for design solutions.

02

UX research

I conduct user research to gather futher insights into user needs and behaviors. Deliverables are research plan document detailing methodologies, participant criteria, timelines, and interview guides. After research I document insights, themes, and recommendations for design solutions.

03

Data flow & Information architecture

By mapping out data flows and organizing information hierarchically, I create frameworks that balance user needs with business objectives. Deliverables are well-defined information hierarchy that optimizes content organization for usability and discoverability and data flow diagrams that illustrate how information moves through the system, supporting seamless user interactions.

03

Data flow & Information architecture

By mapping out data flows and organizing information hierarchically, I create frameworks that balance user needs with business objectives. Deliverables are well-defined information hierarchy that optimizes content organization for usability and discoverability and data flow diagrams that illustrate how information moves through the system, supporting seamless user interactions.

03

Data flow & Information architecture

By mapping out data flows and organizing information hierarchically, I create frameworks that balance user needs with business objectives. Deliverables are well-defined information hierarchy that optimizes content organization for usability and discoverability and data flow diagrams that illustrate how information moves through the system, supporting seamless user interactions.

04

Priority guides

I develop user-centric priority guides to align solutions with user needs. Deliverables are priority guides highlighting user stories based on research findings and validation summary reflecting changes made to user stories after testing.

04

Priority guides

I develop user-centric priority guides to align solutions with user needs. Deliverables are priority guides highlighting user stories based on research findings and validation summary reflecting changes made to user stories after testing.

04

Priority guides

I develop user-centric priority guides to align solutions with user needs. Deliverables are priority guides highlighting user stories based on research findings and validation summary reflecting changes made to user stories after testing.

05

Lo-Fi wireframes

Based on priority guides, I create initial sketches to validate early ideas and test them to gather feedback on functionality. Deliverables are ideation sketches and usability insights from testing sessions.

05

Lo-Fi wireframes

Based on priority guides, I create initial sketches to validate early ideas and test them to gather feedback on functionality. Deliverables are ideation sketches and usability insights from testing sessions.

05

Lo-Fi wireframes

Based on priority guides, I create initial sketches to validate early ideas and test them to gather feedback on functionality. Deliverables are ideation sketches and usability insights from testing sessions.

06

Mid-Fi prototypes

I refine layouts, hierarchy, and functionality through interactive prototypes. I test mid-fidelity designs with users for further refinement (based on project size and timeline). Deliverables are mid-fi wireframes showcasing improved structure and user testing feedback summarizing key insights.

06

Mid-Fi prototypes

I refine layouts, hierarchy, and functionality through interactive prototypes. I test mid-fidelity designs with users for further refinement (based on project size and timeline). Deliverables are mid-fi wireframes showcasing improved structure and user testing feedback summarizing key insights.

06

Mid-Fi prototypes

I refine layouts, hierarchy, and functionality through interactive prototypes. I test mid-fidelity designs with users for further refinement (based on project size and timeline). Deliverables are mid-fi wireframes showcasing improved structure and user testing feedback summarizing key insights.

07

Design system review

WIth use of predefined design system decision tree I review if new feature is with alignment with current design system or there are new patterns that have emerged. Deliverables are updated design system components and updated design system documentation.

07

Design system review

WIth use of predefined design system decision tree I review if new feature is with alignment with current design system or there are new patterns that have emerged. Deliverables are updated design system components and updated design system documentation.

07

Design system review

WIth use of predefined design system decision tree I review if new feature is with alignment with current design system or there are new patterns that have emerged. Deliverables are updated design system components and updated design system documentation.

08

Hi-Fi prototype

I create polished high fidelity prototype with for final implementation, that goest into testing and validation with users and stakeholders to ensure usability before handoff. Deliverables: Finalized hi-fi designs incorporating feedback.

08

Hi-Fi prototype

I create polished high fidelity prototype with for final implementation, that goest into testing and validation with users and stakeholders to ensure usability before handoff. Deliverables: Finalized hi-fi designs incorporating feedback.

08

Hi-Fi prototype

I create polished high fidelity prototype with for final implementation, that goest into testing and validation with users and stakeholders to ensure usability before handoff. Deliverables: Finalized hi-fi designs incorporating feedback.

09

Design Handover

I provide a comprehensive handover package with final prototype, docuemtation covering edge cases andinteraction guidelines for a seamless development plus marketing materials for marketing team that would be used in newsletter, website update, promotion.

09

Design Handover

I provide a comprehensive handover package with final prototype, docuemtation covering edge cases andinteraction guidelines for a seamless development plus marketing materials for marketing team that would be used in newsletter, website update, promotion.

09

Design Handover

I provide a comprehensive handover package with final prototype, docuemtation covering edge cases andinteraction guidelines for a seamless development plus marketing materials for marketing team that would be used in newsletter, website update, promotion.

Experience

Experience

With over 7 years in product design, I’ve worked with startups, entrepreneurs, and cross-functional teams to create solutions that balance user needs with business goals. My focus is on designing the underlying product architecture—using Object-Oriented UX and mental models to define the objects, relationships, and workflows that form the foundation of the application.


From there, I translate that architecture into beautiful, consistent, and scalable UIs, supported by robust design systems. I ensure smooth collaboration by defining clear processes, creating detailed handover documentation, and facilitating retrospectives that strengthen teamwork and delivery.


I also mentor junior and mid-level designers, helping them grow in information design, workflow structure, and communication, enabling them to become confident, independent contributors.

With over 7 years in product design, I’ve worked with startups, entrepreneurs, and cross-functional teams to create solutions that balance user needs with business goals. My focus is on designing the underlying product architecture—using Object-Oriented UX and mental models to define the objects, relationships, and workflows that form the foundation of the application.


From there, I translate that architecture into beautiful, consistent, and scalable UIs, supported by robust design systems. I ensure smooth collaboration by defining clear processes, creating detailed handover documentation, and facilitating retrospectives that strengthen teamwork and delivery.


I also mentor junior and mid-level designers, helping them grow in information design, workflow structure, and communication, enabling them to become confident, independent contributors.

Ostre

Senior Product Designer | Project Lead

Jul 2024 – Jul 2025

Ostre

Senior Product Designer | Project Lead

Jul 2024 – Jul 2025

Ostre

Senior Product Designer | Project Lead

Jul 2024 – Jul 2025

ADPList

Product Design Mentor

Jan 2024 – Present

ADPList

Product Design Mentor

Jan 2024 – Present

ADPList

Product Design Mentor

Jan 2024 – Present

Sweap

Product Designer

Nov 2021 - Jul 2024

Sweap

Product Designer

Nov 2021 - Jul 2024

Sweap

Product Designer

Nov 2021 - Jul 2024

ReDI School

UI/UX Design Mentor

Oct 2023 – Present

ReDI School

UI/UX Design Mentor

Oct 2023 – Present

ReDI School

UI/UX Design Mentor

Oct 2023 – Present

MATE Development GmbH

UX/UI Designer & FE Developer

Jul 2019 - Nov 2021

MATE Development GmbH

UX/UI Designer & FE Developer

Jul 2019 - Nov 2021

MATE Development GmbH

UX/UI Designer & FE Developer

Jul 2019 - Nov 2021

Freelance

UX/UI Designer & FE Developer

May 2018 – Jul 2019

Freelance

UX/UI Designer & FE Developer

May 2018 – Jul 2019

Freelance

UX/UI Designer & FE Developer

May 2018 – Jul 2019

AWARDS

AWARDS

Elite status mentor @ ADPList

Elite status mentor @ ADPList

I was awarded with elite mentor status being in top 30% of mentors on platform ADPList. This does not account with number of mentees I have in other organisations.

I was awarded with elite mentor status being in top 30% of mentors on platform ADPList. This does not account with number of mentees I have in other organisations.

Dec 2024

Dec 2024

2nd place @ Vaadin Collaboration Kit Challenge

2nd place @ Vaadin Collaboration Kit Challenge

I received 2nd place (from 120+ applications) up for creating Laika, innovative collaborative enterprise project management tool.

I received 2nd place (from 120+ applications) up for creating Laika, innovative collaborative enterprise project management tool.

Jan 2023

Jan 2023

2nd place @ Design System Hackathon

2nd place @ Design System Hackathon

My team won 2nd place at Into Design Systems hackathon for building a Figma Plugin that automates the creation of complex components with use of design tokens.

My team won 2nd place at Into Design Systems hackathon for building a Figma Plugin that automates the creation of complex components with use of design tokens.

Jan 2022

Jan 2022

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