Matija Vojvodic
Matija
Matija
Matija
Vojvodic
Vojvodic
Vojvodic
Award-winning product designer and mentor crafting scalable design systems, user-centered solutions, and streamlined processes that drive client conversion, retention, and measurable business growth.
About Me
About Me
Product design & strategy that scales SaaS and AI startups. I help early and growth-stage teams turn complex ideas into clear, scalable products.
With 7+ years of experience spanning UI design, UX strategy, and design systems, I specialize in clarity-first (“fatigue-friendly”) design that reduces cognitive load, accelerates onboarding, and drives product adoption.
I use user mental model–driven architecture to ensure designs align with business goals and user needs. My scalable design and documentation process helps teams move fast without sacrificing quality.
Product design & strategy that scales SaaS and AI startups. I help early and growth-stage teams turn complex ideas into clear, scalable products.
With 7+ years of experience spanning UI design, UX strategy, and design systems, I specialize in clarity-first (“fatigue-friendly”) design that reduces cognitive load, accelerates onboarding, and drives product adoption.
I use user mental model–driven architecture to ensure designs align with business goals and user needs. My scalable design and documentation process helps teams move fast without sacrificing quality.




Selected Work
(2)
How I approach projects from start to finish
01
Review of current state
Gather and analyse current design and development data, support tickets, to understand current user behaviour. Map and analyse key user flows to indenfiy key pain points. Analyse competitors to identify opportunities, strengths, and areas for improvement. Deliverables are design research moodboards highlighting observations and opportunities, summary of research findings, insights, and recommendations for improvement.
01
Review of current state
Gather and analyse current design and development data, support tickets, to understand current user behaviour. Map and analyse key user flows to indenfiy key pain points. Analyse competitors to identify opportunities, strengths, and areas for improvement. Deliverables are design research moodboards highlighting observations and opportunities, summary of research findings, insights, and recommendations for improvement.
01
Review of current state
Gather and analyse current design and development data, support tickets, to understand current user behaviour. Map and analyse key user flows to indenfiy key pain points. Analyse competitors to identify opportunities, strengths, and areas for improvement. Deliverables are design research moodboards highlighting observations and opportunities, summary of research findings, insights, and recommendations for improvement.
02
UX research
I conduct user research to gather futher insights into user needs and behaviors. Deliverables are research plan document detailing methodologies, participant criteria, timelines, and interview guides. After research I document insights, themes, and recommendations for design solutions.
02
UX research
I conduct user research to gather futher insights into user needs and behaviors. Deliverables are research plan document detailing methodologies, participant criteria, timelines, and interview guides. After research I document insights, themes, and recommendations for design solutions.
02
UX research
I conduct user research to gather futher insights into user needs and behaviors. Deliverables are research plan document detailing methodologies, participant criteria, timelines, and interview guides. After research I document insights, themes, and recommendations for design solutions.
03
Data flow & Information architecture
By mapping out data flows and organizing information hierarchically, I create frameworks that balance user needs with business objectives. Deliverables are well-defined information hierarchy that optimizes content organization for usability and discoverability and data flow diagrams that illustrate how information moves through the system, supporting seamless user interactions.
03
Data flow & Information architecture
By mapping out data flows and organizing information hierarchically, I create frameworks that balance user needs with business objectives. Deliverables are well-defined information hierarchy that optimizes content organization for usability and discoverability and data flow diagrams that illustrate how information moves through the system, supporting seamless user interactions.
03
Data flow & Information architecture
By mapping out data flows and organizing information hierarchically, I create frameworks that balance user needs with business objectives. Deliverables are well-defined information hierarchy that optimizes content organization for usability and discoverability and data flow diagrams that illustrate how information moves through the system, supporting seamless user interactions.
04
Priority guides
I develop user-centric priority guides to align solutions with user needs. Deliverables are priority guides highlighting user stories based on research findings and validation summary reflecting changes made to user stories after testing.
04
Priority guides
I develop user-centric priority guides to align solutions with user needs. Deliverables are priority guides highlighting user stories based on research findings and validation summary reflecting changes made to user stories after testing.
04
Priority guides
I develop user-centric priority guides to align solutions with user needs. Deliverables are priority guides highlighting user stories based on research findings and validation summary reflecting changes made to user stories after testing.
05
Lo-Fi wireframes
Based on priority guides, I create initial sketches to validate early ideas and test them to gather feedback on functionality. Deliverables are ideation sketches and usability insights from testing sessions.
05
Lo-Fi wireframes
Based on priority guides, I create initial sketches to validate early ideas and test them to gather feedback on functionality. Deliverables are ideation sketches and usability insights from testing sessions.
05
Lo-Fi wireframes
Based on priority guides, I create initial sketches to validate early ideas and test them to gather feedback on functionality. Deliverables are ideation sketches and usability insights from testing sessions.
06
Mid-Fi prototypes
I refine layouts, hierarchy, and functionality through interactive prototypes. I test mid-fidelity designs with users for further refinement (based on project size and timeline). Deliverables are mid-fi wireframes showcasing improved structure and user testing feedback summarizing key insights.
06
Mid-Fi prototypes
I refine layouts, hierarchy, and functionality through interactive prototypes. I test mid-fidelity designs with users for further refinement (based on project size and timeline). Deliverables are mid-fi wireframes showcasing improved structure and user testing feedback summarizing key insights.
06
Mid-Fi prototypes
I refine layouts, hierarchy, and functionality through interactive prototypes. I test mid-fidelity designs with users for further refinement (based on project size and timeline). Deliverables are mid-fi wireframes showcasing improved structure and user testing feedback summarizing key insights.
07
Design system review
WIth use of predefined design system decision tree I review if new feature is with alignment with current design system or there are new patterns that have emerged. Deliverables are updated design system components and updated design system documentation.
07
Design system review
WIth use of predefined design system decision tree I review if new feature is with alignment with current design system or there are new patterns that have emerged. Deliverables are updated design system components and updated design system documentation.
07
Design system review
WIth use of predefined design system decision tree I review if new feature is with alignment with current design system or there are new patterns that have emerged. Deliverables are updated design system components and updated design system documentation.
08
Hi-Fi prototype
I create polished high fidelity prototype with for final implementation, that goest into testing and validation with users and stakeholders to ensure usability before handoff. Deliverables: Finalized hi-fi designs incorporating feedback.
08
Hi-Fi prototype
I create polished high fidelity prototype with for final implementation, that goest into testing and validation with users and stakeholders to ensure usability before handoff. Deliverables: Finalized hi-fi designs incorporating feedback.
08
Hi-Fi prototype
I create polished high fidelity prototype with for final implementation, that goest into testing and validation with users and stakeholders to ensure usability before handoff. Deliverables: Finalized hi-fi designs incorporating feedback.
09
Design Handover
I provide a comprehensive handover package with final prototype, docuemtation covering edge cases andinteraction guidelines for a seamless development plus marketing materials for marketing team that would be used in newsletter, website update, promotion.
09
Design Handover
I provide a comprehensive handover package with final prototype, docuemtation covering edge cases andinteraction guidelines for a seamless development plus marketing materials for marketing team that would be used in newsletter, website update, promotion.
09
Design Handover
I provide a comprehensive handover package with final prototype, docuemtation covering edge cases andinteraction guidelines for a seamless development plus marketing materials for marketing team that would be used in newsletter, website update, promotion.
Experience
Experience
With over 7 years in product design, I’ve worked with startups, entrepreneurs, and cross-functional teams to create solutions that balance user needs with business goals. My focus is on designing the underlying product architecture—using Object-Oriented UX and mental models to define the objects, relationships, and workflows that form the foundation of the application.
From there, I translate that architecture into beautiful, consistent, and scalable UIs, supported by robust design systems. I ensure smooth collaboration by defining clear processes, creating detailed handover documentation, and facilitating retrospectives that strengthen teamwork and delivery.
I also mentor junior and mid-level designers, helping them grow in information design, workflow structure, and communication, enabling them to become confident, independent contributors.
With over 7 years in product design, I’ve worked with startups, entrepreneurs, and cross-functional teams to create solutions that balance user needs with business goals. My focus is on designing the underlying product architecture—using Object-Oriented UX and mental models to define the objects, relationships, and workflows that form the foundation of the application.
From there, I translate that architecture into beautiful, consistent, and scalable UIs, supported by robust design systems. I ensure smooth collaboration by defining clear processes, creating detailed handover documentation, and facilitating retrospectives that strengthen teamwork and delivery.
I also mentor junior and mid-level designers, helping them grow in information design, workflow structure, and communication, enabling them to become confident, independent contributors.
Ostre
Senior Product Designer | Project Lead
Jul 2024 – Jul 2025
Ostre
Senior Product Designer | Project Lead
Jul 2024 – Jul 2025
Ostre
Senior Product Designer | Project Lead
Jul 2024 – Jul 2025
ADPList
Product Design Mentor
Jan 2024 – Present
ADPList
Product Design Mentor
Jan 2024 – Present
ADPList
Product Design Mentor
Jan 2024 – Present
Sweap
Product Designer
Nov 2021 - Jul 2024
Sweap
Product Designer
Nov 2021 - Jul 2024
Sweap
Product Designer
Nov 2021 - Jul 2024
ReDI School
UI/UX Design Mentor
Oct 2023 – Present
ReDI School
UI/UX Design Mentor
Oct 2023 – Present
ReDI School
UI/UX Design Mentor
Oct 2023 – Present
MATE Development GmbH
UX/UI Designer & FE Developer
Jul 2019 - Nov 2021
MATE Development GmbH
UX/UI Designer & FE Developer
Jul 2019 - Nov 2021
MATE Development GmbH
UX/UI Designer & FE Developer
Jul 2019 - Nov 2021
Freelance
UX/UI Designer & FE Developer
May 2018 – Jul 2019
Freelance
UX/UI Designer & FE Developer
May 2018 – Jul 2019
Freelance
UX/UI Designer & FE Developer
May 2018 – Jul 2019
AWARDS
AWARDS
Elite status mentor @ ADPList
Elite status mentor @ ADPList
I was awarded with elite mentor status being in top 30% of mentors on platform ADPList. This does not account with number of mentees I have in other organisations.
I was awarded with elite mentor status being in top 30% of mentors on platform ADPList. This does not account with number of mentees I have in other organisations.
Dec 2024
Dec 2024
2nd place @ Vaadin Collaboration Kit Challenge
2nd place @ Vaadin Collaboration Kit Challenge
I received 2nd place (from 120+ applications) up for creating Laika, innovative collaborative enterprise project management tool.
I received 2nd place (from 120+ applications) up for creating Laika, innovative collaborative enterprise project management tool.
Jan 2023
Jan 2023
2nd place @ Design System Hackathon
2nd place @ Design System Hackathon
My team won 2nd place at Into Design Systems hackathon for building a Figma Plugin that automates the creation of complex components with use of design tokens.
My team won 2nd place at Into Design Systems hackathon for building a Figma Plugin that automates the creation of complex components with use of design tokens.
Jan 2022
Jan 2022
Blog
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