Matija Vojvodic
Matija
Matija
Matija
Vojvodic
Vojvodic
Vojvodic
Award-winning product designer and mentor crafting scalable design systems, user-centered solutions, and streamlined processes that drive client conversion, retention, and measurable business growth.
About Me
About Me
(1) With extensive experience building SaaS—both independently as a freelancer and in collaboration with cross-functional teams—I focus on creating 'clarity-first' designs (what I call 'fatigue-friendly') that prioritise ease of use, minimise cognitive load, and enable fast, product-led onboarding.
(2) By aligning my designs with strategic and business objectives, I ensure they drive retention and foster growth.
(3) I follow a robust design and documentation process for SaaS that is scalable, future-proof, and agile.
(1) With extensive experience building SaaS—both independently as a freelancer and in collaboration with cross-functional teams—I focus on creating 'clarity-first' designs (what I call 'fatigue-friendly') that prioritise ease of use, minimise cognitive load, and enable fast, product-led onboarding.
(2) By aligning my designs with strategic and business objectives, I ensure they drive retention and foster growth.
(3) I follow a robust design and documentation process for SaaS that is scalable, future-proof, and agile.
(1) With extensive experience building SaaS—both independently as a freelancer and in collaboration with cross-functional teams—I focus on creating 'clarity-first' designs (what I call 'fatigue-friendly') that prioritise ease of use, minimise cognitive load, and enable fast, product-led onboarding.
(2) By aligning my designs with strategic and business objectives, I ensure they drive retention and foster growth.
(3) I follow a robust design and documentation process for SaaS that is scalable, future-proof, and agile.
(1) With extensive experience building SaaS—both independently as a freelancer and in collaboration with cross-functional teams—I focus on creating 'clarity-first' designs (what I call 'fatigue-friendly') that prioritise ease of use, minimise cognitive load, and enable fast, product-led onboarding.
(2) By aligning my designs with strategic and business objectives, I ensure they drive retention and foster growth.
(3) I follow a robust design and documentation process for SaaS that is scalable, future-proof, and agile.
Selected Work
(2)
How I approach projects from start to finish
01
Review of current state
Gather and analyse current design and development data, support tickets, to understand current user behaviour. Map and analyse key user flows to indenfiy key pain points. Analyse competitors to identify opportunities, strengths, and areas for improvement. Deliverables are design research moodboards highlighting observations and opportunities, summary of research findings, insights, and recommendations for improvement.
01
Review of current state
Gather and analyse current design and development data, support tickets, to understand current user behaviour. Map and analyse key user flows to indenfiy key pain points. Analyse competitors to identify opportunities, strengths, and areas for improvement. Deliverables are design research moodboards highlighting observations and opportunities, summary of research findings, insights, and recommendations for improvement.
01
Review of current state
Gather and analyse current design and development data, support tickets, to understand current user behaviour. Map and analyse key user flows to indenfiy key pain points. Analyse competitors to identify opportunities, strengths, and areas for improvement. Deliverables are design research moodboards highlighting observations and opportunities, summary of research findings, insights, and recommendations for improvement.
02
UX research
I conduct user research to gather futher insights into user needs and behaviors. Deliverables are research plan document detailing methodologies, participant criteria, timelines, and interview guides. After research I document insights, themes, and recommendations for design solutions.
02
UX research
I conduct user research to gather futher insights into user needs and behaviors. Deliverables are research plan document detailing methodologies, participant criteria, timelines, and interview guides. After research I document insights, themes, and recommendations for design solutions.
02
UX research
I conduct user research to gather futher insights into user needs and behaviors. Deliverables are research plan document detailing methodologies, participant criteria, timelines, and interview guides. After research I document insights, themes, and recommendations for design solutions.
03
Data flow & Information architecture
By mapping out data flows and organizing information hierarchically, I create frameworks that balance user needs with business objectives. Deliverables are well-defined information hierarchy that optimizes content organization for usability and discoverability and data flow diagrams that illustrate how information moves through the system, supporting seamless user interactions.
03
Data flow & Information architecture
By mapping out data flows and organizing information hierarchically, I create frameworks that balance user needs with business objectives. Deliverables are well-defined information hierarchy that optimizes content organization for usability and discoverability and data flow diagrams that illustrate how information moves through the system, supporting seamless user interactions.
03
Data flow & Information architecture
By mapping out data flows and organizing information hierarchically, I create frameworks that balance user needs with business objectives. Deliverables are well-defined information hierarchy that optimizes content organization for usability and discoverability and data flow diagrams that illustrate how information moves through the system, supporting seamless user interactions.
04
Priority guides
I develop user-centric priority guides to align solutions with user needs. Deliverables are priority guides highlighting user stories based on research findings and validation summary reflecting changes made to user stories after testing.
04
Priority guides
I develop user-centric priority guides to align solutions with user needs. Deliverables are priority guides highlighting user stories based on research findings and validation summary reflecting changes made to user stories after testing.
04
Priority guides
I develop user-centric priority guides to align solutions with user needs. Deliverables are priority guides highlighting user stories based on research findings and validation summary reflecting changes made to user stories after testing.
05
Lo-Fi wireframes
Based on priority guides, I create initial sketches to validate early ideas and test them to gather feedback on functionality. Deliverables are ideation sketches and usability insights from testing sessions.
05
Lo-Fi wireframes
Based on priority guides, I create initial sketches to validate early ideas and test them to gather feedback on functionality. Deliverables are ideation sketches and usability insights from testing sessions.
05
Lo-Fi wireframes
Based on priority guides, I create initial sketches to validate early ideas and test them to gather feedback on functionality. Deliverables are ideation sketches and usability insights from testing sessions.
06
Mid-Fi prototypes
I refine layouts, hierarchy, and functionality through interactive prototypes. I test mid-fidelity designs with users for further refinement (based on project size and timeline). Deliverables are mid-fi wireframes showcasing improved structure and user testing feedback summarizing key insights.
06
Mid-Fi prototypes
I refine layouts, hierarchy, and functionality through interactive prototypes. I test mid-fidelity designs with users for further refinement (based on project size and timeline). Deliverables are mid-fi wireframes showcasing improved structure and user testing feedback summarizing key insights.
06
Mid-Fi prototypes
I refine layouts, hierarchy, and functionality through interactive prototypes. I test mid-fidelity designs with users for further refinement (based on project size and timeline). Deliverables are mid-fi wireframes showcasing improved structure and user testing feedback summarizing key insights.
07
Design system review
WIth use of predefined design system decision tree I review if new feature is with alignment with current design system or there are new patterns that have emerged. Deliverables are updated design system components and updated design system documentation.
07
Design system review
WIth use of predefined design system decision tree I review if new feature is with alignment with current design system or there are new patterns that have emerged. Deliverables are updated design system components and updated design system documentation.
07
Design system review
WIth use of predefined design system decision tree I review if new feature is with alignment with current design system or there are new patterns that have emerged. Deliverables are updated design system components and updated design system documentation.
08
Hi-Fi prototype
I create polished high fidelity prototype with for final implementation, that goest into testing and validation with users and stakeholders to ensure usability before handoff. Deliverables: Finalized hi-fi designs incorporating feedback.
08
Hi-Fi prototype
I create polished high fidelity prototype with for final implementation, that goest into testing and validation with users and stakeholders to ensure usability before handoff. Deliverables: Finalized hi-fi designs incorporating feedback.
08
Hi-Fi prototype
I create polished high fidelity prototype with for final implementation, that goest into testing and validation with users and stakeholders to ensure usability before handoff. Deliverables: Finalized hi-fi designs incorporating feedback.
09
Design Handover
I provide a comprehensive handover package with final prototype, docuemtation covering edge cases andinteraction guidelines for a seamless development plus marketing materials for marketing team that would be used in newsletter, website update, promotion.
09
Design Handover
I provide a comprehensive handover package with final prototype, docuemtation covering edge cases andinteraction guidelines for a seamless development plus marketing materials for marketing team that would be used in newsletter, website update, promotion.
09
Design Handover
I provide a comprehensive handover package with final prototype, docuemtation covering edge cases andinteraction guidelines for a seamless development plus marketing materials for marketing team that would be used in newsletter, website update, promotion.
Experience
Experience
With over 6 years of experience in product design, I have collaborated with diverse teams, startups, and entrepreneurs. My work focuses on simplifying complex workflows, reducing cognitive load, and empowering users to seamlessly achieve their goals. I help bring clarity to product and design teams by establishing clear processes, creating thorough handover documentation, and facilitating retrospectives to improve workflows, collaboration, and team spirit.
I also specialise in building scalable design systems with decision tree framework to ensure consistency, adaptability and bring speed up design process.
As a design mentor, I have helped junior and mid-level designers enhance their skills in design, work structure, and communication, enabling them to grow into more confident professional.
With over 6 years of experience in product design, I have collaborated with diverse teams, startups, and entrepreneurs. My work focuses on simplifying complex workflows, reducing cognitive load, and empowering users to seamlessly achieve their goals. I help bring clarity to product and design teams by establishing clear processes, creating thorough handover documentation, and facilitating retrospectives to improve workflows, collaboration, and team spirit.
I also specialise in building scalable design systems with decision tree framework to ensure consistency, adaptability and bring speed up design process.
As a design mentor, I have helped junior and mid-level designers enhance their skills in design, work structure, and communication, enabling them to grow into more confident professional.
Ostre
Senior Product Designer
Jul 2024 – Present
Ostre
Senior Product Designer
Jul 2024 – Present
Ostre
Senior Product Designer
Jul 2024 – Present
ADPList
Product Design Mentor
Jan 2024 – Present
ADPList
Product Design Mentor
Jan 2024 – Present
ADPList
Product Design Mentor
Jan 2024 – Present
ReDI School
UI/UX Design Mentor
Oct 2023 – Present
ReDI School
UI/UX Design Mentor
Oct 2023 – Present
ReDI School
UI/UX Design Mentor
Oct 2023 – Present
Sweap
Product Designer
Nov 2021 - Jul 2024
Sweap
Product Designer
Nov 2021 - Jul 2024
Sweap
Product Designer
Nov 2021 - Jul 2024
MATE Development GmbH
UX/UI Designer & FE Developer
Jul 2019 - Nov 2021
MATE Development GmbH
UX/UI Designer & FE Developer
Jul 2019 - Nov 2021
MATE Development GmbH
UX/UI Designer & FE Developer
Jul 2019 - Nov 2021
Freelance
UX/UI Designer & FE Developer
May 2018 – Jul 2019
Freelance
UX/UI Designer & FE Developer
May 2018 – Jul 2019
Freelance
UX/UI Designer & FE Developer
May 2018 – Jul 2019
AWARDS
AWARDS
Elite status mentor @ ADPList
Elite status mentor @ ADPList
I was awarded with elite mentor status being in top 30% of mentors on platform ADPList. This does not account with number of mentees I have in other organisations.
I was awarded with elite mentor status being in top 30% of mentors on platform ADPList. This does not account with number of mentees I have in other organisations.
Dec 2024
Dec 2024
2nd place @ Vaadin Collaboration Kit Challenge
2nd place @ Vaadin Collaboration Kit Challenge
I received 2nd place (from 120+ applications) up for creating Laika, innovative collaborative enterprise project management tool.
I received 2nd place (from 120+ applications) up for creating Laika, innovative collaborative enterprise project management tool.
Jan 2023
Jan 2023
2nd place @ Design System Hackathon
2nd place @ Design System Hackathon
My team won 2nd place at Into Design Systems hackathon for building a Figma Plugin that automates the creation of complex components with use of design tokens.
My team won 2nd place at Into Design Systems hackathon for building a Figma Plugin that automates the creation of complex components with use of design tokens.
Jan 2022
Jan 2022